Statesman Capitol 10K names ShakeWell Creative as media partner for 2017 race

Press Release
July 18, 2016
Austin, Texas
Ann Poe, VP of Marketing and Audience

The Statesman Capitol 10,000, presented by Baylor Scott & White Health, has named ShakeWell Creative, a full-service media agency based in Austin, Texas, as its creative partner for the 40th annual race on April 23, 2017.

“We’re proud to partner with ShakeWell Creative on our brand extension for the 40th milestone in 2017,” said Jeff Simecek, Statesman Cap10K race director. “We’re excited for the talented team to shake the brand up with a fresh look while honoring the heritage of our beloved annual community event.”

“For decades, the Statesman Cap10K race has been one of Austin’s most anticipated and iconic events, so we’re thrilled to have been chosen as its creative partner for its 40th annual race,” said Michelle Patterson, CEO of ShakeWell Creative. “We’re looking forward to helping further shine a light on this race and its beneficiary, Austin Parks Foundation, so the community can continue to enjoy the green spaces that make our city so beautiful and unique.”

The Cap10K is the largest 10K race in Texas and one of the top 10 in the nation. The iconic Austin race began in 1978 with 3,400 participants. In 2016, the race had more than 20,500 registered participants. Additional historic race information is available at

About ShakeWell Creative

Austin, Texas-based ShakeWell Creative is a full service advertising and marketing agency specializing in creative and media strategy, branding, and campaign design and development. Serving a variety of clients including enterprise B2B as well as local and regional consumer-facing brands, the ShakeWell team is known for their entrepreneurial thinking, passionate, creative approach, fierce authenticity, and a “shake it up” philosophy. To learn more, visit